I was inspired to write this post after seeing this unintentionally comedic ‘perk’ from ‘ME+EM’ on this morning’s commute.
So for investing £150 you get an update from the company and the founder. Still, a yearly update is not to be sniffed out in the crowdfunding world! It doesn’t get much better as you go up the scale either; at £2,500 you get to go to an ‘Investor Club’ event and see (and spend money on) the new collection not to mention all lower tier benefits. I always thought the word all implied plural or maybe they count the update and interview as two distinct items. The £10k and £20k categories give nothing tangible; a couple of opportunities to spend money or be encouraged to spend money. Not until you get to £50k to you get a discount! In all, a pretty poor excuse for a perk structure in my opinion.
That said, ME+EM only popped up on Crowdcube this morning and they we funded almost straight away – I haven’t worked out what happened there and I can’t really be bothered to dig any deeper, the pitch was more than enough to put me off.
The Crowd Punter.