Self Assessment

The Chapar are currently raising on CrowdCube, they’re an online men’s personal shopping service – You register, tell them a bit about your style and they send you a box of clothes they think you might like. You pay for what you like and return the rest – The exact same model as Enclothed, who failed to hit their target in their latest raise a week or two ago.

I had a bit of time to give their pitch the once-over today, as usual, the most interesting part was the discussion board, specifically a post from Kunaal (thanks Kunaal!) questioning the veracity of their Google reviews. Currently, The Chapar have, what on the surface appears to be an impressive score of 4.8 on Google reviews. Dig a little deeper and you’ll notice that a few of the reviewers (Jessca Ong, Ellis Yates, Olivia Haith, Tammy Barratt, Victoria Higginson, Casey Foster, Olivia Austin, Rachel Murtagh and Christopher Seddon) work for The Chapar (according to LinkedIn) as opposed to being actual customers. So of their 18 reviews, 9 are from staff members in what appears to be a coordinated effort, all of the reviews were left three weeks ago! To make matters worse, I have question-marks around a number of the other reviews, only a few (less than 5) reviewers have a track-record of actually reviewing things on Google, the remainder only felt the need to review The Chapar and nothing else.

The Chapar did respond to Kunal’s initial shaming with this flim-flam:

I take issue with this response; if the Google review system is meant for sneaky self-promotion, why do they provide the ability to flag ominous looking reviews for conflicts of interest?

To make matters even worse, now that they have been pulled up on their sneakiness they’ve gone quiet on the subject – Do you think burying your heads in the sand looks good to potential investors…? We know you can see us, you are responding to other posts!

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